Privacy Policy
MediaCom Holdings Ltd. ("MediaCom") is
a part of GroupM Worldwide, Inc., and has adopted these privacy
principles for the website located at www.mediacom.com. This
Privacy Policy applies only to the website on which it appears, and
not to any other MediaCom, GroupM or other website or service. This
Privacy Policy also provides information about activities we
undertake across internet websites on behalf of MediaCom
clients.
MediaCom is firmly committed to
protecting the privacy of Internet users and fostering user
confidence in the Internet, Internet advertising and direct
marketing. Accordingly, we are committed to observing applicable
industry guidelines including those established jointly by the
Interactive Advertising Bureau, American Association of Advertising
Agencies and Direct Marketing Association. We continually evaluate
innovative ways to protect online user privacy while also seeking
to deliver relevant advertising and custom online experiences on
behalf of our clients. MediaCom provides services for its clients
such as media planning and buying, marketing communications
planning, campaign analytics and research, paid search placement
and search engine optimisation, branded entertainment as well as
sports sponsorships ("Services").
The purpose of this privacy policy is
to provide clear notice about the user information we may collect
online in connection with our Services and on our own website.
The next few sections below describe
how we collect user information in connection with the operation of
our Services for our clients, such as through advertisements that
may appear on various websites on the Internet. Therefore, certain
information collection by MediaCom through the use of cookies used
in the Services, as described below, may occur on numerous websites
across the Internet.
For information on how we collect and
use information that is collected directly on this website (as
opposed to through the Services), please see the section entitled
"Your Correspondence on this Website."
Information We Collect Through our Services
We do not collect personally
identifiable information ("PII") from users online through
advertisements we manage on behalf of our clients unless users
affirmatively and deliberately choose to release that information
by submitting it, in a text field for example. PII generally refers
to identifying information such as an individual's name, mailing
address, phone number or e-mail address.
Non-Personal Information Collected by our
Services
We do collect non-personally
identifiable information ("Non-PII) to identify computers that we
have interacted with before. For instance, by using Non-PII, we may
be able to identify a computer that has previously seen an
advertisement we launched on behalf of a client. In the context of
Non-PII, whenever we refer to 'you' or 'yours,' please remember
that we may be referring to a computer and not an identifiable
person since we generally do not know who is using a computer at
any particular time.
Through the collection and use of
Non-PII, we offer a range of Services to allow advertisers to show
you the most useful and relevant online advertisements across
numerous websites and to prevent excessive or repeated deliveries
of the same advertisements. For example, if we think that a user is
interested in apparel options, then our Services may help our
clients deliver interest-based online advertisements to you about a
particular type of apparel. You can learn more about such
advertising practices by visiting www.iab.net/privacymatters.
We may collect Non-PII regarding your
web browsing, usage or interactions with advertisements we manage
on behalf of our clients. We do this to better customise the sort
of advertisements you see on various websites and for other
purposes such as research and analysis. Non-PII may include
information such as the type of Internet browser used by an online
user, the type of computer operating system used, the computer's
Internet protocol ("IP") address, the domain name of the websites
visited before and after viewing an advertisement, as well as
information related to websites and web pages a user is viewing
when an advertisement is shown.
We collect Non-PII through the use of
cookies, pixels and related technologies. A cookie is a file on
your browser that uniquely identifies your browser and computer. A
pixel is a line of code which is used by a website or third party t
to assign online activities to a computer or browser. The use of a
pixel allows websites and us to record, for example, that a user
has visited a particular web page. Additional Non-PII from an
earlier period or interaction may be included in the pixel. Though
Non-PII does not personally identify anyone, we are still committed
to giving users the opportunity to exercise choice about the
Non-PII we collect. See Section titled: User Choice -
Opting Out of Receiving Cookies
Europe
Please note - in some countries an IP
address is considered PII by applicable law. If we conduct business
in such countries and we know that you are located in such a
country, we will treat your IP address as PII.
In such countries we interpose a
"black box" which is operated by an independent third party and
which separates the user's IP address from other data we collect.
If your browser does not accept cookies or if the opt-out-cookie is
set, no tracking takes place.
targ.ad 2.0 is a service of ours which
places a cookie on your computer for the purpose of interest-based
marketing as described above. This service is primarily used
Europe. The service has been certified with the Data Privacy Seal
issued by the Independent Data Protection Authority of the Federal
State Schleswig-Holstein in Germany in March 2010. You may opt-out
of the targ.ad 2.0 cookie by following the instructions in the
Section titled: User Choice - Opting Out of Receiving
Cookies.
Disclosure of Information to Third Parties
We do not collect PII via our clients'
advertisements, and therefore, we do not sell, rent, or share PII
collected on our or other websites to non-affiliated third parties.
If you affirmatively and deliberately provide PII via one of our
client's advertisements who was identified to you at the time of
collection, then that PII will be provided to such client, and such
PII shall be subject to that client's privacy policy.
We may disclose Non-PII collected
through our Services, and information derived from it, to our
clients and vendors. This Non-PII may be used by our clients to
deliver tailored ads to users on participating websites and for
other purposes as described above. This information does not
include any PII that can be used to contact or identify any person
individually. Further, we encourage our clients, as applicable, to
use any Non-PII they receive in compliance with applicable laws and
regulations and to publish privacy policies that tell you about how
the information they are gathering is being used. We urge you to
always read the privacy policies of the websites you visit to
understand issues relating to your online privacy.
We may disclose a user's Non-PII to
third parties when we reasonably believe we are obligated to do so
by law, and in order to investigate, prevent, or take action
regarding suspected or actual prohibited activities, including, but
not limited to, fraud and situations involving potential threats to
the physical safety of any person. In addition and if permitted by
applicable law, we may also disclose and provide access to a user's
PII and Non-PII to our vendors and contractors who are performing
services on our behalf. However, such vendors and contractors are
not permitted to use such user information for any purpose other
than providing services to us.
User Choice - Opting Out of Receiving Cookies
We use technology, which includes
cookies, in the delivery of our Services. We believe that the use
of these tools enables us and our advertiser clients to provide
users with a more meaningful web experience.
At all times, you may adjust your
computer's web browser settings to refuse all cookies. However, by
doing so, you may not be able to use certain features on the
websites you visit or take full advantage of all the website
offerings and interest-based advertising. You can remove cookies by
following directions provided in your Internet browser's "help"
file.
You may also choose to opt out of us
(MediaCom) collecting Non-PII in connection with the advertisements
we manage on behalf of our clients. Of course, doing this means
that you would no longer receive customised advertisements
delivered through our MediaCom proprietary technology. To opt-out
of our Non-PII collection, click here:
Despite opting-out of our customised
advertisements by following the process above, you may still
receive tailored advertisements as a result of Non-PII collected
(using cookies) by other parties not affiliated with, or controlled
by us. To opt-out of non-PII collection for tailored online
advertising from numerous other providers, you can visit the
website of the Network Advertising
Initiative to learn more and to make choices accordingly.
Our opt-out cookies are programmed to
expire 10 years after they are initially issued. However, if you
buy a new computer, upgrade or change web browsers or take any
action which results in the deletion of this "opt out" cookie, you
will need to perform this opt-out process again. In order for the
opt-out to work, your browser must be set to accept third party
cookies.
Data Retention
We may use our anonymous cookie
information for advertising purposes for up to 13 months. Aggregate
reports generated from this information may be kept longer.
Information Security
We follow generally accepted industry
standards to protect against the unauthorised access to, retention
of, and disclosure of information. This includes undertaking
necessary physical, electronic, and management activities required
to protect information integrity, access, and use. Any information
that is stored on our server is treated as confidential
information. Please keep in mind, however, that despite these
reasonable efforts to protect information on our servers, no method
of transmission over the Internet is guaranteed to be secure.
Therefore, while we strive to protect your information at all
times, we cannot guarantee its absolute security.
Change to this Privacy Policy
Please note that because of the
changing nature of privacy laws, user needs, and our business, we
may modify this Privacy Policy from time to time by providing
advance notice on our website before implementing such
modifications. Accordingly, since we want to help you clearly
understand our Privacy Policy, and any pertinent revisions, we
encourage you to review our Privacy Policy periodically to become
aware of any changes that may have occurred.
Information We Collect Through Your Correspondence
on this Website
If you provide us information through
our "Network & Contacts, Headquarters" page on this website,
sign up to receive our marketing emails or newsletters, submit
information in connection with an employment inquiry, expressly
enter information into a text field or otherwise submit information
to us, we will keep a record of the information you provide
including your email address and any other PII you provide solely
for the purpose of responding to your inquiry or to provide you
with requested marketing materials or newsletters. Except as set
forth in this Privacy Policy, this information will never be shared
with third parties without your consent. MediaCom may pass your PII
to our subsidiaries and affiliated companies so that they may
contact you in connection with the objective of your inquiry. Where
we pass your PII to our subsidiary or affiliated companies in
another country, we will make sure that they apply the same level
of protection to your information as we do. We may also disclose
your information to third parties in the event of suspected fraud,
legal requirement or in connection with our vendors and
contractors, all as described above.
MediaCom may use cookies to tailor
your experience on our website (this website) and to help provide a
better service to you. You may opt out of cookies used on our
websites through the instructions provided above.
If you would like us to remove your
information from our marketing e-mails or newsletters, please
contact us at privacy.global@mediacom.com
. Be sure to include your name, username and clear instructions
regarding any change to your PII including email address or if you
would like us to unsubscribe you from our database.
Children's Privacy
We are sensitive to the issue of
children's privacy. Therefore, our website and Services are neither
developed for, nor directed at, children. If you believe your child
has provided us with PII, and you would like to have the
information removed, please contact us at privacy.global@mediacom.com
.
Linking to Other Websites
A link from our own website to another
website does not imply our endorsement of that website. We do not
control the websites to which we link and assume no responsibility
for their content or privacy policies. Therefore, you should
carefully review the privacy policies that apply to any websites
you access from our website.
Transfer of Data upon Change of Control
In the event that another company
acquires all or substantially all of the assets of our business
through a consolidation, merger, asset purchase, or other
transaction, we reserve the right to transfer all information
(including any PII a user may have provided through the "Network
& Contacts/Headquarters" page) that is in our possession or
under our control to such acquiring party.
Data Storage - United Kingdom, United States &
Germany
Our website and databases are
maintained in the United KIngdom, United States of America and
Germany. By using the website or our Services, you freely and
specifically give us your consent to collect and store, your
information in the United States and Germany and to use your
information as specified within this Privacy Policy.
Questions or Comments about this Privacy
Policy
If you have questions or concerns
regarding this statement, you should contact us through email or by
mail. You can address your general questions and comments by e-mail
to privacy.global@mediacom.com
or by mail: GroupM, 498 7th Avenue, 7th Floor, New York, New York
10018, Attn: Privacy Officer.