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When I think back to how television
was consumed ten or fifteen years ago, its limitations seem
incredibly striking. In the late 1990s, as the digital revolution
was dawning, our viewing habits were still very much restricted by
the technology available. If we wanted to watch our favourite
shows, we had to sit in front of our TVs at a certain time or rely
on setting our faithful VCRs.
Now, thanks to Video on Demand, IPTV
and the burgeoning sales of smartphones, viewing habits have
changed dramatically; we can watch whatever we want, whenever we
want, wherever we want - and without the need for a dedicated TV
set.
Instead of having to rely on physical
media to record shows, we can now programme the EPGs on our DVRs to
record whole series - in high-definition - at the touch of button,
or simply catch-up with old broadcasts on time-shifted programming
services such as BBC iPlayer, Hulu and SeeSaw. Moreover, we can
also edit and upload our favourite clips to YouTube, share them
with friends on Facebook and stream content straight to our
phones.
But what's next? What does the
future of TV look like?
In this latest edition of BLINK, we
hear from experts around the globe for insights into how TV is
changing in the digital age.
How have moving pictures and consumer
trends evolved over the years and what new opportunities are there
for advertisers?
What does the future hold for channels
such as Video on Demand? How do consumer behaviours differ in Asia
and how can the Western world learn from them?
You'll find all these answers and more
in this edition of BLINK.
I hope you enjoy it.
Stephen Allan
CEO, MediaCom Worldwide