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In this issue of BLINK, we recognise that the shift in power from advertisers to consumers is a noticeable one and that many questions still need answering. We identify what advertisers are doing right, what they are doing wrong, and what they will need to do more of in the future.
Alle artiklene
What is the best way to reach consumers today?
Customers are an increasingly hard audience to please and brands may have to apply some tough love. Have we found the right balance in the relationship?
Consumption is still a means to display social status, but digitisation is changing the game. What does this mean to brand communications?
Dell Case Study: How did targeting generate more revenue?
The social network timeline is, in effect, a personal newspaper. By Joerg Blumtritt, Mediacom Germany
Who controls information about where consumers go online and what they do there? Take a walk in the new walled gardens of the internet.
At MediaCom we put consumers at the heart of our planning. And to really understand them you have to walk in the shoes of the end-consumer. This is a personal story of how Method Insight began in the UK and became part of MediaCom's work around the world.
How can brands earn time in consumers’ lives? Innovator Faris Yakob explains how scale, empowerment and technology can still deliver.
Stephen Benson is an expert in crowdsourcing and has developed a business model that includes a strong social element. In this interview with Christian Godske he explains why crowdsourcing is such a powerful tool.
Traditional sales psychology is being updated for the digital age. Maurits Kaptein explains how “persuasion profiles” will help create more effective messages and improve results.
Nu Metro Films in South Africa recently promoted The Hangover Part II via a digital activation that involved local entertainment bloggers broadcasting their own Hangover-style experiences on blogs, Facebook and Twitter. Find out what happened...
Vik Kathuria, Managing Partnery, MediaCom Interaction USA: Note to Content Companies: Unbundling is Inevitable
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The Insider, MediaCom’s quarterly focus on all things marketing Missed our live webcast on The Future of TV? Watch the recorded session here or download our free white paper summary now.