What is The Insider?
The Insider helps advertisers understand
the latest trends and topics in the media industry. It keeps senior
media and marketing professionals up to speed with the rapid
changes in today's communications landscape.
Each topic is introduced by Blink
magazine, which includes both in-depth factual articles and
viewpoints on the issues raised from both MediaCom experts and
external thought leaders.
This topic is later expanded on via a
newsletter
containing articles and recommendations for action from MediaCom
experts and a live 35-minute webcast featuring high-profile
guest speakers.
Previous topics have included 'The Next Five Years in
Marketing', 'The
Future of TV' and 'The
Impact and Influence of Social Media' and have featured guests
such as Sir Martin Sorrell, CEO, WPP Group, Gerhard Zeiler, CEO,
RTL Group and Carolyn Everson, Vice President, Global Marketing
Solutions at Facebook.
To conclude each topic, we publish a
white paper
summarising the main points of the webcast and providing further
action points and tips for advertisers.
To receive updates about The Insider
programme, sign up here.
Follow The Insider on Twitter @mediacomglobal where we use the #BlinkMC for
all tweets related to The Insider.